![]() ![]() ![]() The search term is in the headline, and so is the word “Free,” which is one of the most powerful words in advertising. Searching for Google Optimize returned this ad from Google, which does a great job of using the copy to its advantage. Discover the elements that make seamless campaign below (and learn what to avoid, too). Through these six examples, Google shows how they connect ads in the pre-click stage to landing pages in the post-click stage. ![]() Today we examine another area Google is increasingly prioritizing across products: The post-click landing page. Better search results, faster loading speeds, more effective ads - they’re just a few of the priorities of Google products. Above all others, Google’s objective is to improve the user experience. ![]()
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